Yes, you can get FREE products to review on your blog, Amazon.com, Facebook page, YouTube channel, podcast, Goodreads, Yelp page, TripAdvisor account, or website!
What can you offer to a company or entrepreneur or public relations firm that will inspire them to give you one of their limited "Review Copies" and product samples?
Here are some product reviewing tips:
* Explain the benefits of working with you: No company is in business just to give its products away for free. If you want them to send you free products that you can test for yourself and review online, you need to explain how working with you can help them increase their sales. Include a list of bullet points about your target market, the size of your audience, the demographics, and any special ideas you have to promote the products to get more comments, ratings, shares, and reviews.
* Be specific: Don't just ask for "anything". Instead limit your request to the specific types of products, books, or services that you know they are offering currently. The more specific you are about what types of products you specialize in reviewing, the more likely they are to grant your request.
* Ask nicely: Of course, you must be professional and polite. It doesn't hurt to follow-up if you don't hear back, but bugging people is not likely to lead to more products for you.
* Provide examples of your previous Reviews, Comments, or Social Media work: Have you written reviews or created other online promotions in the past? Have you posted nice blog comments, written popular reviews on Google or Yelp, created a killer YouTube video or Pinterest board, sent out special email promotions, posted book reviews on Goodreads or Amazon.com, or made a lot of noise on Twitter or Instagram? Be sure to include links to examples. That will show the company or marketing agency can see that you deliver on what you promise. The world is full of people who asked for free products but then don't follow up with the promotional work they offered. Don't be one of them!
* Reference similar promotions by competitors: If you know that competitors of the company have been offering review products lately, it's a good time to pitch the company to share their products with you, too. Similarly, if you have seen a company already helping a competitor of yours with review copies, contest prizes, or other giveaways, it's a good time to email them and introduce yourself (or reach out on Facebook, Twitter, G+, or wherever you see that their marketing staff is active). Ask if you can be included so that you can offer them similar (or even better!) promotions and reviews online, too.
* Use the magic phrase "Review Copies": Don’t just ask for “free stuff”. Asking for products specifically by name is a good start. In many industries, especially those related to publishing, the magic phrase for free product samples is "review copies". Asking for review copies will make you sound like more of an "insider" who knows what you're doing instead of just a one of the many reviewers/bloggers looking for free gifts.
* Build relationships: To develop a steady incoming stream of products for you to review, do some research. Find companies, marketers, publicity firms, and agencies that represent the types of products you would most like to review. Figure out who the decision-makers are and strike up a friendly relationship with them online via Twitter or LinkedIn. If you can consistently deliver positive reviews, comments, ratings, or other promotional exposure, any marketer will be happy to keep sending you free products to review. The “social proof” that you help them create online will make them and their bosses look good, and hopefully increase sales, too.
* List your availability for reviews on ProductsForReview.com: The easiest way to jumpstart all this? If you are interested in getting free products to review online, SIGN UP HERE for our exclusive Product Offers Email List. ProductsForReview.com is dedicated to connecting online reviewers and the marketers who need them. Then you'll get emails from our product sponsor partners whenever they have new items that are seeking reviews, ratings, rankings, or shares from you.
What Has Worked for You?
What tips do you have for getting free products to review?
Please leave a comment below with other ideas. What has worked for you to get free products to review online?
- Your Friends at ProductsforReview.com